Doing some works

Hello peeps, I should have gone to bed now.

I am going to host a knowledge sharing session with to my colleagues. Hope I can do it well (finger cross). I am up until now to put my ideas so you can join me here after the session.

I am sure we google at least once a day, it starts from any minute you wake up (to check news? foreign stock market?) until you leave home (maybe still reading news or you are looking up for a nice lunch spot). Google doesn't serve as a search engine, for research industry it is also seen as a tremendous data collecting engine. What we will be talking about tomorrow is Google Analytics and Google Trends and how we can apply them to add value to research agencies' work.

 As one of newbies to the tools, I know there are a lot more to learn. Key areas I can think of right now is slightly more on inspiring and supporting ideas for making concrete recommendation to clients. Traditional, offline research sometimes do not have linkage between offline outputs to cover online population (what I mean when client doesn't spend on multi-channels methodology), for example, we know this potential brand ambassador is hot but how can we put him/her into right channel to reach consumers effectively as well as create such engaged story? I think in this case we can literally make a good use of GA and Google trends.

Here is some data taken from my GA report (hehehee :)) Let's imagine this is a demographic of visitors hitting a campaign watching Nadech (now you Google Nadech..) one full day 'Live'. I would make it like the reality show creepily stalking on him. If I were a brand, I may put Nadech to sports activities next episode. Base on the more specific activity, it can be marathon running... sort of these things.


Hope to get some fun sharing my thoughts to friends, I'll keep posted!